Hallow + Plank is an upscale activewear line for women in South Florida. They sell leggings, capris, shorts and joggers. Jen, owner of Hallow + Plank, needed branding, stationary, and a website. She was looking for something chic, fun and modern that would emphasize the high end look she desired. She also really wanted to incorporate a rose gold color palette. I first finished off her logo with a serif font. Please note I did not design the H symbol. We then moved onto her business cards, return forms, hang tags, thank you cards, hair tie packaging and linesheets. Lastly, I designed her website, completing an overall cohesive look. We are currently working on a lookbook, which I’m excited to share on the blog once it’s finished!